About Hybrid UX.
High performing solutions, grounded in deep research.
Based in Vancouver Canada's vibrant Kitsilano neighbourhood, we specialize in crafting experiences where the physical and digital worlds seamlessly intersect. From designing intuitive interfaces to enhancing environments with meaningful technology, we thrive on solving complex challenges that require a deep appreciation for human behaviour. Whether collaborating with startups or global organizations, our work focuses on creating thoughtful, customer-centred designs that not only solve problems but elevate everyday interactions.
Our Discovery Research Framework
At our core, we believe the most transformative innovations emerge at the crossroads of diverse elements. By blending qualitative and quantitative research, physical and digital experiences, and structured strategies with moments of serendipity, we uncover insights that lead to truly impactful design. Our hybrid approach ensures every project is grounded in deep human understanding while being guided by data-driven precision, delivering solutions that are both holistic and nuanced.
Our Product Development Framework
We’re inspired by improving the human experience and the natural world. We love living in the natural beauty of British Columbia, spending our free time in the mountains, in the ocean, or on the beaches. This connection to our community and our surroundings fuels our passion for making the world a better place through design. We believe in starting with the customer experience and working backward to technology, crafting solutions that feel effortless, intuitive, and invisible when done right. For us, design isn’t just about creating interfaces—it’s about shaping a better future, one thoughtful experience at a time.
Charles Carroll, UX Research & Design Lead
Charles has a Bachelor of Economics from the University of Western Ontario and a Bachelor of Industrial Design from the Université de Montréal. After becoming passionate about user centred research early in his design career, he completed a Master of Applied Science in Design and Complexity from the Université de Montréal, graduating on the Dean’s List and receiving the annual Design and Complexity scholarship award.
Over the last 15 years, Charles has a breadth of experience working in the start-up, agency, and fortune 500 contexts. His past positions include Design Strategist at the furniture manufacturer, Herman Miller; UX Designer at the global digital agency, Valtech; UX Researcher at real-estate tech startup, Breather; and Senior UX Researcher at the AI startup, Element AI.
Throughout his career, Charles has given presentations on the topics of human-centred design, digital transformation, and mixed methods research at events such as C2 Montreal hosted by Fast Company. He has also mentored design students at the Université de Montréal and the d.school at Stanford University.
